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television, television advertising, interactive television, interactive advertising, digital marketing, media convergence, new media, interactivity, social networks, television audience, second screen, advertising, young audience (1)
televizija, televizijska reklama, interaktivna televizija, interaktivna reklama, digitalni marketing, medijska konvergencija, novi mediji, interaktivnost, društvene mreže, televizijska publika, sekundarni ekran, oglašavanje, mlada publika (1)
transmedia storytelling, transmediality, adaptation, literature, film, theatre, screenplay. (1)